A thoughtful well-produced tribute from someone who knew the man on a personal level will always be better than any Internet-created montage.
From Malls Across America by Michael Galinsky
|—||Ludwig van Beethoven|
Research shows that individuals who generate ideas on their own and then meet with a group afterward come up with more (and better) ideas.
Not only did the solo students come up with twice as many solutions as the brainstorming groups but their solutions were deemed more “feasible” and “effective” by a panel of judges. In other words, brainstorming didn’t unleash the potential of the group. Instead, the technique suppressed it, making each individual less creative.
As group size goes up, creativity and effectiveness goes down.
The “evidence from science suggests that business people must be insane to use brainstorming groups,” writes the organizational psychologist Adrian Furnham. “If you have talented and motivated people, they should be encouraged to work alone when creativity or efficiency is the highest priority.”